Privacy Policy

Who we are

Sahara Equestrian Resort (“SER”, “we”, “us”, or “our”) operates the SER Rider mobile application for iOS and Android (the “App”).

This Privacy Policy explains what personal information we collect through the App, how we use it, with whom it may be shared, and the choices available to you.

By creating an account or using the App, you acknowledge this Privacy Policy. If you do not agree, please do not use the App.

Scope

This policy applies to the SER Rider app used by SER customers (riders) to manage riding-related account information, packages, schedules, and related services offered by SER.

It does not cover:

• The separate SER trainer / staff app
• Third-party websites or services linked from the App (those have their own policies)
• Offline interactions at the resort that are not processed through the App

Information we collect

Depending on how you use the App and what you provide, we may process:

3.1  Account and profile information

• Name
• Email address
• Phone number (if provided)
• Login credentials (password is stored securely by our systems; we do not display your password in the App)
• Rider / customer account identifiers issued by SER

3.2  Riding and service information

• Lesson packages, memberships, services, and service packages associated with your account
• Lesson schedules, attendance-related status, cancellations, and remaining lesson information
• Purchase or subscription records related to SER offerings you access in the App
• Loyalty or rewards points, if enabled for your account

3.3  Device and technical information

• Device type, operating system, and app version
• Push notification device token (for example, via Firebase Cloud Messaging) when notifications are enabled
• Basic diagnostic or error information needed to keep the App working
• Language / locale preferences stored on your device

3.4  Optional biometric sign-in

If you choose to enable biometric unlock (Face ID, fingerprint, or similar), the App may store a local unlock gate on your device and keep your saved login credentials on the device for convenience.

3.5  Information we do not intentionally collect

We do not require sensitive categories such as health diagnoses, precise continuous location tracking, or contact-list uploads to use core rider features. If a future feature needs an additional permission, we will request it in context and update this policy when required.

How we use your information

We use personal information to:

• Authenticate you and maintain your session
• Provide package, membership, lesson, and schedule features
• Process cancellations and account-related requests according to SER rules
• Send service-related push notifications (for example, schedule or account updates), where permitted
• Provide customer support and respond to your inquiries
• Improve App reliability, security, and performance
• Comply with legal obligations and enforce our terms and club policies
• Protect against fraud, abuse, or unauthorized access

We do not sell your personal information.

Legal bases (where applicable)

Where required by applicable law, we process personal data on one or more of these bases:

• Contract — to provide the App and SER account services you request
• Legitimate interests — to secure, maintain, and improve the App and prevent misuse
• Consent — for optional features such as push notifications or biometric unlock (you may withdraw consent in device or App settings where available)
• Legal obligation — when we must retain or disclose information to comply with law

How we share information

We may share information only as needed with:

• SER staff and administrators who manage riding school operations, schedules, and customer accounts
• Service providers that help us operate the App (for example, hosting, cloud messaging such as Google Firebase for push notifications, and related infrastructure), under appropriate confidentiality and security expectations
• Professional advisors or authorities when required by law, legal process, or to protect rights, safety, and property

We do not share your information with third parties for their independent marketing without your permission.

International transfers

SER operates in Kuwait. Your information may be processed on servers or by service providers located in other countries (for example, cloud or push-notification providers). Where required, we take reasonable steps consistent with applicable law to protect transferred data.

Retention

We retain personal information for as long as your account is active and as needed to:

• Provide the App and related SER services
• Meet operational, accounting, dispute, or legal requirements
• Maintain security logs for a reasonable period

When you request account deletion, we will delete or anonymize personal data associated with your App account within a reasonable period, except where we must retain certain records (for example, completed transactions or legal obligations).

Security

We use reasonable administrative, technical, and organizational measures to protect personal information, including encrypted transport (HTTPS) for App communications and access controls on account systems.

Your choices and rights

Subject to applicable law and account verification, you may:

• Access or update certain profile information in the App
• Change your password
• Disable biometric unlock (if enabled)
• Disable push notifications in your device settings
• Request support regarding your data
• Request deletion of your account (where available in the App or via Support)

Depending on your jurisdiction, you may also have rights to object to certain processing, request restriction, or request a copy of your data. Contact us using the Support details below to exercise these rights.

Children’s privacy

The App is intended for SER customers and is not directed at children under 13 acting without a parent or guardian. If you believe we have collected personal information from a child inappropriately, contact us and we will take appropriate steps.

Parents or guardians managing a minor rider’s SER participation should contact SER Support for account handling guidance.

Third-party services

The App may rely on third-party technologies such as:

• Google Firebase Cloud Messaging (or equivalent) for push notifications
• Device biometric / secure storage frameworks provided by Apple or Google

Their processing of technical data is governed by their own terms and privacy notices, in addition to this policy.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may also be communicated through the App, email, or our website when appropriate. Continued use after an update means you accept the revised policy, unless applicable law requires otherwise.

Contact — privacy

For privacy questions or data requests related to SER Rider, please include “SER Rider Privacy” in your message and enough detail for us to verify your account.